In an iconic image, Eve is tempted by the serpent in the Garden of Eden

A temptation is an act that looks appealing to an individual. It is usually used to describe acts with negative connotations and as such, tends to lead a person to regret such actions, for various reasons: legal, social, psychological (including feeling guilt), health, economic, etc. Temptation also describes the coaxing or inducing a person into committing such an act, by manipulation or otherwise of curiosity, desire or fear of loss.

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"Temptation" is usually used in a loose sense to describe actions which indicate a lack of self control, such as procrastination or eating junk food.

"Temptation" is something that allures, excites, and seduces someone. For instance, Starbucks could be a temptation for some people, as it is hard to go by without buying something to drink. Love, can also be a temptation as someone might do something for love in spite of their better judgement.

In advertising, temptation is a theme common to many of the marketing and advertising techniques used to make products more attractive for purchase by consumers.

"I can resist anything except temptation" - Oscar Wilde